Concept development is one of the design techniques needed to create a User Interface for your product. We begin concept development after passing Immersion, Research, and Wire-frames phases.
Why Do You Need a Concept?
Concept is the foundation of your future UI/UX design. With its help, you’ll understand how the future product will look and feel.
At this stage, our team is open to your feedback and changes to design until the main scope of work begins. Before moving any further, the design team would need you to approve the concept.
Designers usually craft 3 to 5 screens in 2-3 variations to make this stage informative for you. These screens will show how the app may look like in the future.
There are two possible scenarios for concept development:
- • You already have a brand style guide. In this case, designers work on the concept bearing in mind your brand guidelines. They’ll select a color palette, typography, icons, and illustrations based on those guidelines.
- • You don’t have one. Designers create a visual style based on the data they got at the research stage (user preferences, competition).
Let’s take a closer look at what the concept is on the example of a project. Iike dating app helping people find a soulmate or meet new friends. The core functionality is built around geo-location and match parameters set by users.
Step 1. Crafting a Mood Board
First off, the design team composes a mood board. It’s a canvas with a collection of images, interface examples, colors, and graphic elements. They all help to set a mood for the future product.
The mood board is an essential element of concept design. It’ll help to set the direction for the product’s style, color palette, fonts, and simply get inspired.
Step 2. Selecting Colors
Next step is the color selection. Colors affect a lot on how customers will perceive your brand.
There is another small yet very important detail your UI/UX designers should bear in mind while creating a design — safe colors. When a computer or monitor can’t transfer a color accurately, they simply pick a similar color that can still be different from the one chosen originally.
To avoid this, we use a special color palette from 216 safe colors that are equally displayed on all computers and monitors.
There is a strong connection between colors and emotions they evoke. That’s why it’s important to understand what feelings you want your target audience to experience looking at the app.
The right colors can make customers remember your brand. In addition, if you want to win the attention of users, your product’s visual style has to stand out from what competitors have.
Step 3. Selecting Fonts
Once everything is clear with colors, our team gets to fonts.
It’s important to pay attention to context to pick the right font. Just like with colors, every font has its own ‘mood’. It can be playful or strict.
If your product is about long texts, it’s vital to pick a font with clearly visible letters making texts easily readable. Fancy fonts aren’t the best option when there are a lot of texts.
Step 3. Putting It All Together
It’s the last step our designers do before sending a concept to a client.
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