Upgrading to WCFM Ultimate unlocks advanced vendor workflows and compatibility with bookings, appointments, rentals, and subscriptions. Below is a simple, no-nonsense guide to install the add-on, activate your license, and resolve the common “Exceeded maximum number of activations” message. (WC Lovers)
New to multi-vendor? Start with our primer on the WCFM Marketplace for the big picture.
1) Download the WCFM Ultimate plugin
- Log in to wclovers.com.
- Open My Account → API Downloads.
- Download the WCFM Ultimate ZIP. (WC Lovers)
2) Install the plugin on WordPress
- Go to Plugins → Add New → Upload Plugin.
- Select the ZIP you downloaded.
- Click Install Now, then Activate. (WC Lovers)
3) Activate your WCFM license
- In WordPress, open WCFM License from the left menu.
- Paste your license key and click Save.
- Done. (WC Lovers)

If you see: “Exceeded maximum number of activations”
This typically appears if you reinstalled or moved sites without deactivating the license first. Fix it in a minute:
- Log in at wclovers.com → My Account.
- Find the license and remove the active instance you no longer use.
- Return to your site and re-activate the license. (WC Lovers)
Still stuck? Reach out via ExpressTech contact form and we’ll help.
What WCFM Ultimate actually adds
WCFM Ultimate is the front-end manager layer that enables advanced product types in step with the plugins you install—e.g., Bookings, Appointments, Rentals, Subscriptions.
- Core WooCommerce product types (simple, variable, grouped, external) work with free WCFM.
- Advanced product types require their respective plugins (e.g., WooCommerce Bookings). WCFM Ultimate then exposes front-end management for vendors. (WC Lovers)
Want a deeper dive into WCFM Marketplace setup and strategy? Read our WCFM Marketplace guide.
Quick checklist
- Download WCFM Ultimate from My Account → API Downloads. (WC Lovers)
- Upload & activate the ZIP via Plugins → Add New → Upload. (WC Lovers)
- Open WCFM License, paste your key, Save. (WC Lovers)
- If license hits the limit, remove old site instance under My Account at wclovers.com and re-activate. (WC Lovers)
Pro tips
- Keep WCFM Free active—it's the core that all add-ons build on. Deactivating it disables the add-ons. (WC Lovers)
- Planning Bookings or Subscriptions? Install those WooCommerce extensions first; then WCFM Ultimate will surface front-end controls for vendors. (WC Lovers)
- Compare features or check compatibility updates in the WCFM Ultimate change log. (WC Lovers)
FAQs
Do I need to remove the free WCFM plugin before upgrading?
No. Keep WCFM Free active—it’s the core. Ultimate is an add-on layered on top. (WC Lovers)
Where do I activate my WCFM license in WordPress?
Go to WCFM License in your WP admin sidebar, paste the key, and save. (WC Lovers)
I get “Exceeded maximum number of activations.” What now?
Log in to wclovers.com → My Account, delete the old/unused instance, then re-activate on your live site. (WC Lovers)
Does Ultimate include Bookings/Subscriptions by itself?
No. You still install those plugins. Ultimate adds front-end management for vendors for the advanced product types those plugins provide. (WC Lovers)
Who can help set this up end-to-end?
Our team can configure WCFM Marketplace + Ultimate, install the right extensions, and onboard vendors. Contact us.
Need help upgrading or troubleshooting? Contact our WCFM specialists—we’ll get it done for you.



