How to Upgrade to WCFM Ultimate (and Fix License Activation Issues)

Upgrading to WCFM Ultimate is straightforward. Follow these steps to install the add-on, activate your license, fix common activation errors, and enable advanced vendor workflows.

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Upgrading to WCFM Ultimate unlocks advanced vendor workflows and compatibility with bookings, appointments, rentals, and subscriptions. Below is a simple, no-nonsense guide to install the add-on, activate your license, and resolve the common “Exceeded maximum number of activations” message. (WC Lovers)

New to multi-vendor? Start with our primer on the WCFM Marketplace for the big picture.


1) Download the WCFM Ultimate plugin

  • Log in to wclovers.com.
  • Open My Account → API Downloads.
  • Download the WCFM Ultimate ZIP. (WC Lovers)

2) Install the plugin on WordPress

  • Go to Plugins → Add New → Upload Plugin.
  • Select the ZIP you downloaded.
  • Click Install Now, then Activate. (WC Lovers)

3) Activate your WCFM license

  • In WordPress, open WCFM License from the left menu.
  • Paste your license key and click Save.
  • Done. (WC Lovers)

If you see: “Exceeded maximum number of activations”

This typically appears if you reinstalled or moved sites without deactivating the license first. Fix it in a minute:

  • Log in at wclovers.com → My Account.
  • Find the license and remove the active instance you no longer use.
  • Return to your site and re-activate the license. (WC Lovers)

Still stuck? Reach out via ExpressTech contact form and we’ll help.


What WCFM Ultimate actually adds

WCFM Ultimate is the front-end manager layer that enables advanced product types in step with the plugins you install—e.g., Bookings, Appointments, Rentals, Subscriptions.

  • Core WooCommerce product types (simple, variable, grouped, external) work with free WCFM.
  • Advanced product types require their respective plugins (e.g., WooCommerce Bookings). WCFM Ultimate then exposes front-end management for vendors. (WC Lovers)

Want a deeper dive into WCFM Marketplace setup and strategy? Read our WCFM Marketplace guide.


Quick checklist

  • Download WCFM Ultimate from My Account → API Downloads. (WC Lovers)
  • Upload & activate the ZIP via Plugins → Add New → Upload. (WC Lovers)
  • Open WCFM License, paste your key, Save. (WC Lovers)
  • If license hits the limit, remove old site instance under My Account at wclovers.com and re-activate. (WC Lovers)

Pro tips

  • Keep WCFM Free active—it's the core that all add-ons build on. Deactivating it disables the add-ons. (WC Lovers)
  • Planning Bookings or Subscriptions? Install those WooCommerce extensions first; then WCFM Ultimate will surface front-end controls for vendors. (WC Lovers)
  • Compare features or check compatibility updates in the WCFM Ultimate change log. (WC Lovers)

FAQs

Do I need to remove the free WCFM plugin before upgrading?

No. Keep WCFM Free active—it’s the core. Ultimate is an add-on layered on top. (WC Lovers)

Where do I activate my WCFM license in WordPress?

Go to WCFM License in your WP admin sidebar, paste the key, and save. (WC Lovers)

I get “Exceeded maximum number of activations.” What now?

Log in to wclovers.com → My Account, delete the old/unused instance, then re-activate on your live site. (WC Lovers)

Does Ultimate include Bookings/Subscriptions by itself?

No. You still install those plugins. Ultimate adds front-end management for vendors for the advanced product types those plugins provide. (WC Lovers)

Who can help set this up end-to-end?

Our team can configure WCFM Marketplace + Ultimate, install the right extensions, and onboard vendors. Contact us.


Need help upgrading or troubleshooting? Contact our WCFM specialists—we’ll get it done for you.

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