eCommerce is no longer a promising prospect of the future. In our time, this is a must-have for each entrepreneur who runs a retail business. Growing sales that are predicted to reach 4 trillion U.S. dollars in 2020 confirm the relevance of this direction. In view of this, it is no wonder that online shops pop up like mushrooms after a spring rain in the cyberspace.

Choose the right name for your store

Start with choosing an eye-catching name and a memorable URL. Here are a few tips that will help you in this matter:

Balance between complexity and simplicity

Don't use expressions or words that are too long. Make sure that your title can be easily pronounced. At the same time, don't go very simple as you risk vanishing into the crowd.

Give priority to ".com"

The ".com" is the most popular domain of the first level worldwide. It automatically boosts your ranking in the eyes of customers. However, you are likely to encounter difficulties in registering such a domain, because the majority of names are already taken. In this case, I recommend opting for domains of the second and third levels, like mail.google.com. This will increase your chances for the name setup. Keep in mind that if you work in a specific region only, it would be more reasonable to use the relevant domains, e.g., ".au" for Australia or ".co.uk" for Great Britain.

Create a well-thought Home page

According to the Taylor&Francis data, it takes 50 milliseconds for an average customer to decide whether your website is worth their attention. That is why you should make every effort to make a good first impression. Given that potential customers get acquainted with your site via the Home page of your website, it is highly recommended to work out each detail of the facade view. Here is how you can do it:

Let users know who you are and what you do

More than five years ago, Steve Krug, an information architect and user experience professional, wrote a book "Don't make me think". In that book, he said: "If visitors can't identify what it is you do within seconds, they won't stick around long." This definitely makes sense. No one has time for digging out what your site was created for. If there is no clarity at once, you get out of play.

Refer to the right people in the right language

Each item of goods has it's target audience. Try to appeal to it directly. That is, if you sell products for the narrowly focused specialist, include special terms in your slogans. If you offer sales on mass items, use plain language. In any case, avoid any gobbledygook in your titles and make them clear and explicit.

Make an attractive offer
There must be something that makes you different from others. If you do not sell a unique product, practice other methods to attract customers. You might offer a discount, a special bonus, or communicate that a certain part of earnings goes to charity.

Add suitable photos

It has been proved that people remember only 10% of the information they hear, 20% of the information they read, and up to 80% of the information they see. That is why high-res images along with offbeat design are so important for your business.

Think of the unique selling points

Look around. You have dozens of competitors. What makes you different from them? If you sell the Nike socks or Arena swimsuits, no promotional actions will make you stand out from the crowd too much. Being tied to a particular pricing policy you cannot lower the price below a certain level.

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