While small businesses are continuing to conduct an all-out assault on the modern market, startups are glimpses into the future of business via new products, services and ideas. To be successful you’ll need a website, and to do so you’ll need website hosting.
The term “Startup” is relatively new and is used to describe a company (or an idea, at least) that’s taking baby steps and looking to establish itself amidst a suitable industry. The digital era and all the technological advances that it has produced has made business and the inventing process more accessible to just about everyone.
Many of these startups are technology or online-based, due to the influx of modern tech into nearly every industry you can think of. This means that all startups and small businesses will need a website — and to have a website, you’ll need web hosting.
Not convinced? Here are five reasons why web hosting is an essential part of creating a successful website for a startup.
Minimal Cost With High Potential :
As a business owner or soon-to-be business owner, your primary concern will pretty much always be money; whether it’s the cost of maintaining your current momentum, saving for the future, or the cost of a new venture. As you’ll probably know, a website is a business essential these days, but fortunately for you, it won’t burn a hole in your pocket.
A website can cost as little or as much as you want it to, depending on your requirements as a business and how much you’re willing to spend. The bare minimum you’ll need is website hosting to provide you with web space and bandwidth, and domain registration to obtain the custom domain of your choice (usually the company or product name).
You can get hold of both for an excellent price and, while it’s always a smart move to find ways of saving money as a business owner, you should never buy cheap in this area. High-quality web hosting can be purchased for an excellent price, so never risk it with poor hosts
Focus on Branding :
Branding is in no way a new thing. Companies have established themselves as brands for years; the difference is that in the modern business world, it has become imperative to do so — and to do it well. Startups, small businesses, large organisations, even celebrities are making steps to become and refine a brand image, and a website is the rally-point for your brand’s followers.
Your website is the creative space in which you can speak directly to the target audience of your startup. Its value is immeasurable because of the potential it has to boost your brand awareness. Your site reflects who you are as a brand, so take the time to design and create it accordingly. A sloppy website is a sloppy brand.
Website hosting services not only give you the web space to host and establish your brand, but it allows you the creative freedom to provide your audience with something unique and in keeping with your ideology.
Using a company name is always useful as this is what people will be most likely to search for. And if you’re looking to focus on a particular market such as UK residents, then a .co.uk domain will prove to be beneficial.
It is important that your visitors know what product or service is being offered by your startup or business as soon as they enter the website. Usually, you can use a simple statement in a short title and a subtitle could be added to explain more details; you can rely on pictures or videos, but always trying to keep the message clear. You must bear in mind that a value proposition is not a slogan, it is a concise message explaining to the visitor what problem you solve, how you can do it and why you are the best option.
The CTA (Call To Action) is that button, link, or image that your visitors should click to hopefully become customers. For eCommerce sites, the CTA is the checkout or add to cart button, for services such as Toky this would be sign-up for the service. This model differs for startups in very early stages and blogs where the CTA would be a subscription to the mailing list. This call to action should be clearly identified and should be in different parts of the site. In our case, we use a green color that creates a good contrast against the blue of the website.
Your Competitors Will Have Websites
If there’s one point from this post that should stick in your mind the most, it’s this: your competitors will have websites. That alone should give you plenty of motivation to get your own site up and running. Without one, you’re allowing them to dominate the market or niche that you’re attempting to take by storm.
With such a high volume of people spending hours and hours online every day, a website is your best chance of attracting new people to your brand and building a loyal customer base. Your competitor’s website may have a poor design and clunky load-up times, but if they have a site and you don’t, they will always be at least one step ahead.
Show a good web design and a nice user experience
It's not just about filling your site with beautiful things; the goal is that these things guide visitors and help them to fully understand your value proposition. This includes not only the aesthetics but navigation and site structure of your startup website. It has also been shown that 75% of website visitors can base the credibility and trust in a website thanks to good design [^ 1], so that first impression is very important for everything else to work.
It is estimated that 86% of your visitors may want to see your contact information when they visit your site [^ 2]. With this in mind, it is good to have either a contact page or having in the footer of the site, phone numbers, email, addresses and links to social media profiles. You can also include a link to a press kit which is very important if someone wants to write something about your startup. We decided for Toky to leave this information in the footer of our website:
Clear and well-written texts
Wording, spelling and grammar are essential. The text used on your website to sell your product or service is called copy, they are not only well-written texts because they are intended to explain the value proposition and its details correctly and quickly in order to influence the purchase decision of the website visitor.