Do you love your website? Are you proud to display it as a business tool and a true work of art?
If the answer to either question is “no,” your site is not built to its full potential … So, We are 10 reasons why you should consider hiring a Web design consultant.
Website Audit :
Imagine pouring a lot of time and work into building your website, just to find out that it’s not actually serving your business.
A well-built site doesn’t just look great — it is functional, optimized for the latest search engine algorithms, and it boasts a user-friendly interface.
To an untrained eye, your current website may seem adequate. However, a professional web designer may have additional insight into what works in terms of digital performance.
Hire a Web design consultant to perform a website audit. They can ensure your digital home is up to date in the following ways.
1. Optimize For a Modern Framework :
Is your site compatible with Web 2.0?
This concept is a framework for how modern sites should be designed. At a glance, your web design consultant can scrutinize whether your layout, imagery, and content adhere to the latest Web 2.0 guidelines.
A site built around Web 2.0 specifications loads faster, looks cleaner, and ranks better in search engines than sites that are technically out-of-date.
2. Check If Site Is Mobile-Friendly :
How do most people access the Internet today?
Smartphones and tablets are surpassing traditional computers in terms of Internet access today, thanks to their powerful specs and portability. It’s easier and more convenient for people to conduct business on-the-go.
If your website is optimized for desktop usage only, it can cost you customers. People are not likely to do business with a company whose site is clunky and lagging when displayed on their tablets.
A web design consultant can test your site on a variety of platforms, and then incorporate a sleek interface that is compatible with any browser. In some cases, he might recommend building a scaled-down version of the site to accommodate mobile usage.
3. Make Sure Site Adheres To Accessibility Standards :
Did you know that people with disabilities use various adaptive technology to get online?
Visually impaired visitors use a screen reader to navigate the web, for instance. This type of software converts text from the screen into synthesized speech. In order for this assistive software to work properly, websites must be built around certain accessibility guidelines.
A web designer who is familiar with accessibility for the disabled can steer you toward building a more user-friendly site. Since optimizing for accessibility often results in a less cluttered interface, your nondisabled customers can appreciate the layout, too.
4. Eliminate Broken Links :
Dead links are bad for business.
The last thing a visitor wants to see when they click on a Google search result is a 404 “page not found” error. During an audit, your consultant can test each link and page on your site to fix any such errors.
5. Adhere To Latest SEO Trends :
What good is your site if no one visits it because no one knows it’s there?
Search engines update their algorithms constantly, and Google is especially stringent with what ranks highly in their results. Anything Google deems as spam is automatically blacklisted.
Web consultants keep up with the latest Search Engine Optimization trends. Hiring an SEO specialist means you can prevent a low Google ranking due to an innocent mistake.
6. Long-Term Maintenance :
Hiring a web design consultant can ensure that regular maintenance of your site runs smoothly. In addition to helping with the technical aspects of the website, a consultant can connect you with experts within related industries who will make your content stand out.
7. Connect With Content Writers :
Who has time to write web content while running a business?
You might not have that kind of time, and if you hire a web consultant, you won’t have to fit that in.
Web designers tend to network with agencies and freelancers from related industries. Content writers and designers go hand-in-hand.
8. Suggest Digital Marketing Strategies :
Can you sell your services online?
Digital marketing is very different from traditional marketing. In order to succeed online, you need to employ strategies that link to SEO and engage your audience’s short attention span.
While web designers may not be marketing strategists, they understand how to target an audience through technology. Your consultant can give you marketing pointers from a web developer’s perspective wile you fill in the rest with your business-savvy mindset.
9. Manage Coding And Other Technical Data :
Did you rely on frequent glances into HTML reference guides to build your site?
Or, maybe you don’t know HTML at all. That’s ok!
HTML tags have to be precise. One small mistake in a formula can result in a layout glitch or poorly placed content.
There’s no need to worry about complicated tags and strings of code when you hire a web design consultant to handle that work. Programming is every web designers second language.
Can You Use A Web Design Consultant?
Building a website is intense, technical, and sometimes intimidating work. Unless you are a web developer, you can use the help of an expert to make your digital store front shine. If you any questions Feel free to contact us.