If you are contemplating which eCommerce platform to use to start or grow your online business, we will identify their strengths and weaknesses to help you determine which platform is the right choice for your business.
Magento for eCommerce:
Magento strikes an imposing figure in the world of eCommerce. In May 2015 it was estimated that this open-source eCommerce web application was used by 29.8% of all online retailers that do business; currently, almost a quarter-million active websites use Magento.
That's a HUGE slice of the market, the largest of any eCommerce platform. Launched in 2008, this application was built with an open-source ethos using parts of the Zend framework and to this day leans heavily on a vast community of innovative developers, designers, and entrepreneurs to propel it forward.
WooCommerce for eCommerce:
As recently as a year ago, you could call WooCommerce the new kid on the block, an upstart application trying to get a piece of the eCommerce pie dominated by Magento and a handful of others. Oh, how times have changed! The plugin was released in 2011, aimed at small-to-medium online merchants already comfortable with a WordPress setup.
In just five years, after Magento the second-most-popular eCommerce platform is WooCommerce. It's an open-source WordPress plugin-toolkit which turns your WordPress site into a fully functional eCommerce store with everything you need to run an online business. Many eCommerce store owners who are already familiar with WordPress like this plugin's use of WordPress's intuitive backend.
Now, let’s dive into the features we saw in the table above:
As a store owner, you may occasionally want to rearrange elements on your website to highlight new promotions or test product/content placement. Having the ability to rearrange your website on the fly can be hugely indispensable to testing conversion rate optimization theories or improving product sales.
Neither WooCommerce themes nor Magento provides the ability to rearrange elements on your website. Weeetail, on the other hand, allows you to not only rearrange elements, but you can also add and remove elements from your website. The process is very intuitive so easy that CEOs, managers, or interns can do it.
Easy Content Writer Space:
Do all platforms allow you to edit content? Yes. What we wanted to focus on here was if you can edit the content on your website right then and there - simply click and edit. Running a flash sale and want to promote it on the site or just noticed a type on your site? In scenarios like these, having the freedom to quickly add and modify text saves time and frustration.
In Woo and Magento, you have to dig to locate exactly where this content is managed in order to adjust it. In Magento, this can be especially difficult as the content can be located in cms blocks, pages, categories, products, etc.
If you are looking to easily click and edit content when looking at your website, Weeetail would be worth consideration. Pages on your website are comprised of blocks and the content in each block can be easily adjusted by selecting the text and modifying the text, font, color, size, heading, link, etc.
Having an unsecured checkout is not only dangerous to your business but also for your customers! With WooCommerce and Magento, merchants are responsible for purchasing their own SSL certificate for their stores. To eliminate the hassle of purchasing, applying, and updating the license, Weeetail includes SSL for all customers.
All platforms allow you to change templates (design) of your store. Magento is a little difficult to do this and it is best managed by an experienced agency.
Woo and Weeetail make it easier to change templates. Woo has an array of templates for you to choose from - just browse their gallery of free/premium templates and install the one you like.
Weeetail offers multiple themes for you to choose from for free. You can easily select a theme, preview the new style and layout, and save the new theme. Additionally, you can change the layout per block on your website to customize the design even more to your preference.
In order to have an online store, it must be hosted somewhere. For Magento and Woo, merchants are responsible for finding their own hosting solution.
Basically WooCommerce is an extension of WordPress, there are very few server requirements and certainly none you'll struggle to handle. As long as your server supports MySQL or PHP, there should be no issue. This makes WooCommerce very easy and cost-effective to jump-start from the get-go.
Magento has a slightly longer list of server requirements that require some technical knowledge to set up properly. You can find the full list of requirements here.
Image Editor Space:
In situations, like altering your substance on the fly, in the event that you might want to change your pennants or item pictures legitimately on your site than the main editor that supports this is Weeetail. With Woo and Magento, you should find the particular region in the dashboard to refresh your pictures.
Addition of Custom Code:
One of the reasons Magento has grown to be a powerhouse in the eCommerce industry is because of its open-source platform. This makes it very easy for developers to add custom code catered to merchant’s workflow and develop extensions or add-ons.
Woo is also open-source so developers can make their modifications to the site.
All platforms offer extensions/apps that can be added to your store for added functionality. Magento leads the way with thousands of extensions developed by developers and agencies worldwide. Similarly, Woo has a marketplace with a few hundred extensions that are offered from developers.
Magento Connect offers thousands of extensions that further expand Magento's capabilities. Simply search and install the extension you need. You’ll likely need certified developers to help to install the extension properly.
WooCommerce is a little more limited, but does have some neat add-ons:
- • Product ratings
- • Dozens of widgets, including featured products, bestsellers, products on sale, etc.
- • Advanced navigation system similar to Magneto, but users can only filter by one attribute instead of many
WooCommerce’s initial features are quite limited, though it is easy to expand. Some additional troubles include Plugin Updates (which can occasionally break the functionality), fewer API extensions and less documentation.
Updating your software can be a challenging feat as normally the update is applied in a test environment first to ensure the update doesn’t affect your store. Once checked, it is applied to your live store and rested for safety. This takes time and must be done carefully so as to not interrupt online sales.
Magento is notorious for constantly pushing updates deemed critical for merchants to add (as I write this post a security patch was released). As an agency, we hear the complaints from our clients that updates are frustrating...which is one of the big perks with Weeetail.
This is the most important feature to keep in mind - how these platforms support their customers. Weeetail and Woo both offer email and phone support to assist merchants with launching and managing their stores.
Magento, on the other hand, does not offer any support, unless you use their Enterprise version of the platform that cost $19k / year.
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