It’s End of 2019—so you’ve probably realized by now that your website has an effect on the perceived credibility and quality of your business. But very few people know just how colossal this effect actually is. In fact, many businesses struggle to turn underperforming websites into websites that actually boost credibility and client acquisition.

Today, we’re going to present some staggering website facts, and how users interact with them, filling your digital toolbox with strategies on how to change your website from client-repellent to enticing, user-friendly and conversion-driven.

website statistics

website statistics

So, Let’s start !!

1. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

What it means:

As common as it is to say “don’t judge a book by it’s cover,” websites are subject to an extreme level of snap judgements that immediately influence perceptions of credibility.

Why?

It’s a simple matter of choice. Chances are for any given search query, there are multiple search results that fit the needs of the user. It’s simple economics:

A surplus of good options drives the price—or in this case, the level tolerance for bad websites—down. So yes, websites are judged swiftly and ruthlessly.

2. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile

What it means:

Ok, so here’s where responsive web design comes into play:

Websites that are not mobile responsive are by nature poorly designed, because they don’t provide an optimal user experience.

No company wants its website visitors to be wary of referring them.

3. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.

Have a website that users need to pinch and zoom on their mobile devices to view? That user is as good as gone—and they should be able to figure that out in 0.05 seconds.

Nowadays, all website should feature responsive web design. In other words, the display of the website should adjust based on the pixel width of the website upon which it’s being viewed.

If you have a responsive website, aspect ratio becomes less important, because the priority is filling the screen on every device in a way that is legible, compelling and easy to navigate.

4. As of Q2 2018, smartphones held a 63% share of all retail website visits

What it means:

According to the USA facts the 50% of U.S. e-commerce sales occur on mobile devices.

If smartphones alone account for 63% of retail website visits, there must be a gap in the quality of retail mobile sites that causes conversion rates to be lower.

Still, 63%—a number primed to be bolstered by retailers putting more effort into their mobile shopping experiences—should be a large enough slice of the pie to drive retailers with poor mobile experiences to action.

5. 38% of people will stop engaging with a website if the content or layout are unattractive

What it means:

Some Ecommerce and Services based websites looks pretty good throughout, although this is helped in part by the great images of beautiful, luxurious products. But when it comes to the layout, the site can be a bit vexing.

Sometimes we check hover over any category on the navbar, it gives a dropdown menu. Nothing wrong with that—except for the fact that each dropdown menu has it’s own series of dropdown menus, creating a sea of nested content that can be extremely frustrating to find.

6. 88% of online consumers are less likely to return to a site after a bad experience

How to fix it:

The internet doesn’t hand out second chances. In fact, everything we’ve learned so far tells us that bad website design, outdated aesthetics and low usability are major credibility killers.

Try to get to the root of the issue. If your website hasn’t been updated or redesigned in 5 years, the answer is probably pretty simple: Implement some of our design tips and create a modern, responsive website. But what if you recently completed a redesign and find that many users are bouncing, and your conversion rates are lower than expected? then contact us for effective solutions .

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