The best time to venture into the online retail market is now. But the most significant challenge for eCommerce businesses is the right eCommerce software to use and also how to convert visitors into customers.
Hence, the ease of operating a great online storefront can be significantly ensured or hindered by the software that you choose to set up and maintain your website. One of the best ways is to ensure that people visiting your site are able to quickly and easily find what they are looking for.
UX Best Practices For eCommerce:
- Don’t Make Visitors Wait To View Your Site: There is nothing that makes a user bounce faster than slow-loading pages. Slower page load speed results to lower conversion rates. Shoppers just won’t wait around. Look at cleaning up and trimming down your code and consider a responsive design that looks its best on whichever device people shop on.
- Leverage On Your Area Of Strength: The home page of any website plays a significant role. It presents the best opportunity to entice your visitors since it gets the most traffic. You should make it evident that you sell items the visitor is looking for and should make an immediate and positive impression.
- Be Updated On How People Read/Scan Information: Ensure that you put the essential parts of each web page across the top and down the left-hand side. This is because visitors scan web pages in an ‘F’ pattern as discovered by resent eCommerce UX trends. So draw their attention with an appealing header/headline.
- Use Quality Product Images: A picture is worth a thousand words especially in eCommerce where visitor attention and limited screen space span demand that you showcase your product as quickly and efficiently as possible. When it comes to eCommerce design trends 2017, research shows that people tend to obtain information from large product images that can’t be seen in the product description.
- Ensure Your Text Is Bold And Readable: Text helps you sell more and it must be easily readable. Make sure the text is large enough to be easily read across all device types. To achieve this, your line spacing should be large enough at least 1.2, so there is some white space between lines.
- Control Color Usage: Colors help to add emphasis to any page. However, using too many colors will dilute the results you’re trying to obtain. Limit your color variations to about three for your eCommerce UX design. Best practices are to use your brand colors along with their varying shades and to remain consistent throughout your website.
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