We have become so used to our mobile phone that we cannot really imagine our life without it. Smartphones have transformed our shopping habits and communication method. We stay hooked to our cell phones all the time, be it texting or whiling away time scrolling the social media feeds.
However, the inclination towards human voice cannot be replaced whenever we are looking to resolve a problem. This has led to immense popularity of voice search technology.
Voice search is a quick and convenient way to get more information. It is not only more reliable than verbose content but can also bring more traffic to the website, thereby bringing more engagement.
Set Effective Answers for Common Queries :
A Servey of 28% of voice users will contact a business soon after they find them in search. This means that as important as it is, to have an aesthetic website that attracts local shoppers and customers, it is important to make the information easily accessible. Customers searching for a product or service with the help of voice are most likely in search of a shortcut to get in touch.
Making a call is not the only action that a voice user would take. Consider novel ideas that the prospect would use to engage with your website. They might be looking for the hours of operation of the brick-and-mortar store or to find a live chat or support portal for help. Some may want to make a reservation or appointment and get insights into the pricing or discount offers.
For example: If someone is looking for the date of commencement of Christmas Sale, it would be great if the answer appears right in the search results. It would eliminate the need of clicking and going to the concerned website to find the answer.
Set Location in Content :
Fact that 46% of voice users search for local businesses daily with the help of a voice-assisted device. For location-specific websites catering to prospects in a specific geography, it is recommended that you add location to the content.
Here are some of the best practices that you should follow:
- • Add the name of the region in your metadata.
- • Build location-specific pages wherever possible.
- • Include visual elements that are specific for a region.
- • Mention the name of the geographic area along with all images and videos.
- • Transcribe the video or audio content that talks about a specific location.
Address the prospect’s questions in Callouts :
Draft your content in such a way that it gets displayed in voice search results. First of all, determine the frequently asked questions asked by the audience.
Take help of a tool like Answer the Public if you are unable to figure it out. Next, you can use tool to validate the popularity of these questions among your target audience.
For websites that have been on the Internet for quite a long time, you can review the Google Analytics data and check the list of search queries under: Acquisition > Search Console > Queries. You will be able to access the voice queries easily as they are longer in length and sound more natural.
After you have prepared a list of prospects for long-tail voice search queries, you should place them in the content. Add these keywords to the metadata to get your website ranked in voice search.
Use Exact words and phrases :
Besides having a mobile-responsive website, it is imperative to use longer keywords and conversational tone if you want it to perform well in the voice search. Have clear content with shorter paragraphs that are easier to read and skim through.
For content-based websites with a blog, the existing content should be optimized for voice search according to the problem-solution pattern.
Write the content in a casual language that is relatable for the reader and provides actionable solutions to the reader’s problem. Address one topic at a time by citing reliable sources without using any redundant or spammy content. Keep the advice simple to execute and include images too.
# Get Node.js in Voice Driven Applications
Node.js makes it easy for the web pages to manipulate the voice. The pre-requisite for this is to have a security certificate activated for the website. You can use Progressive Web app for best results. The first thing you should do to create a mobile friendly website supporting voice search is use node.js and secure localhost.
If you are looking forward to building a website design that supports voice search, node.js should be your ultimate strategy. We offer this services in affordable rates, Feel free to contact us.