Customer Relationship Management software is a must-have for most firms. They allow to keep, access, and manage essential sales data and do much more.
I bet a lot of companies and business owners have thought about custom development CRM at least once. If you’re one of them, it's time to learn how to make your own CRM.
In this article, I’m going to point out how custom CRM development can save your money in the long-term and what it actually takes to build your own CRM from scratch (from time and money perspective).
Benefits of Custom CRM Development
The first question to answer is why you need to build CRM from scratch instead of using turnkey solutions?
There are four main reasons why companies pick custom CRM development over turnkey solutions like HubSpot or Salesforce.
1. Going in Line With Growth
Any software seems good at first. But only some are versatile enough to offer what fast-growing companies need. And even may not have everything for effective work in your business domain.
CRM developers often pack their out-of-the-box solutions with a load of features. Many of them focus on covering a bigger audience. It makes the interface less intuitive and brings troubles with staff training.
CRM solutions from vendors should only contain those features you need. Otherwise, you may spend a lot of money on customization and staff training.
Expenses on customization and staff training should be considered when choosing a CRM vendor. These are long-term investments you also pay for. Custom solutions are perfect in this respect. They only have those features you requested and designed to fit into your workflow.
There is a but. It’ll cost you a pretty penny to build and maintain the custom solution. On the flip side, it’s kind of a booster helping to be more effective and earn more if all done right. Think of it as a long-term investment as well.
2. Improving Workflows
Building a CRM from scratch can do more good to business. It's especially seen when you incorporate it into different departments.
Out-of-the-box CRM system’s features are typically designed for a specific department like sales or marketing. If you decide to make your own CRM from scratch, it’s you who choose what departments to focus on.
Integration with third-party services is another aspect that improves workflows. Let’s say a company’s processes are built around Slack and Dropbox. You may face pitfalls trying to make them work with turnkey CRMs the way you want.
And on the contrary, it’s relatively easy with custom solutions. You get a smooth data transmission from one department to another.
3. Getting Scalable Solution
CRM can work as standalone software or become a base for your enterprise software. You can use it to build additional applications for different departments with a single database.
To make this trick with turnkey solutions, you'll need to find a vendor with API open for developers. And then pay for every user in a system and every additional program you add in there.
Building a CRM system for a company, you can do anything you want. Scale it when needed and modify it. But, you'll be paying for web development services.
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