If you want to grow your business in today's market you have to have at least a minimal online presence. For Agriculture individuals, I would say the bare-minimum is to have a website. Let everything else online continue to be just noise until you put those two things into action.
Through the farmers that I have talked to, and through my own experiences, I have been able to narrow down what type of internet presence really gives a good return on investment. Having a farm website is definitely one of those avenues.
The amount of information on the internet, and the amount of options you have to connect with your customers can be very overwhelming. The only problem is a lot of those "experts" are not making a living farming. They are not struggling with the same constraints of time.
Benefits of Having a Farm Website :
Some investment of time and mental energy goes a long way toward benefiting your agricultural business. Having a farm website benefits you in a lot of ways. It acts as a digital brochure letting people know what the story of your farm is, what you have to sell, and where they can go to get it.
It gives you the opportunity to add value to your products, making consumers more likely to buy. It increases your public visibility which will make you more likely to be found by newspapers, magazines, and other local press. The list continues, but you get the point.
• Update hundreds of people at the same time for little to no cost.
• Saves money in the long term!
• Drive traffic to your farm through digital marketing.
• Connect with your customers to build value into your products.
• Advertise new products.
• Market testing and cusomter feedback.
Options For Starting a Farm Website :
There are a number of ways to start your farm website. Some of them are free, and some can be quite expensive. Some are quick, and some take a little time and skill. At the end of the day you are going to pick what is best for you, and that's fine. I just wanted to provide you with the knowledge and options, and you can take it from there.
Freeware Options :
There are a number of free options. You can start a farm blog on WordPress.com. WordPress will let you sign up for a farm website for free. Your site has to be "www.your-farm-name.wordpress.com". They are advertising their site right in your website URL. Same thing with starting a Blogger.com website. Your website will be "www.your-farm-name.blogspot.com".
With WordPress you still have to learn how to create and edit posts and pages for your site. It is not a visual editor like the one I outline below. You can do it, and I will create a tutorial on it, but it will take more of your time, and you will have to know a little bit more technical stuff. With how inexpensive it is to set up your own domain, and how much more professional it looks to have your own name I don't recommend the free route.
Paid and Planned Website :
There are a number of paid website options out there. If you "Google" something like "starting a website" or "buying a domain" you will get a lot of different companies selling hosting and domain registration, and you will see many blogs talking about who is the best, and least expensive companies that do that.
We in ExpressTech Software Solutions provides quality over quantity in affordbale prices. We have 6+ Experince in Website Development domain and worked for 40+ Clients across the globe. Give us a chance to assist you.
What do you do now ?
If you do not already have a farm website, you have a more clear understanding on what it is going to take to create one. It doesn't have to take that long, and it can make a difference in your farm marketing efforts. Feel free to contact us for suggestions and Get free Quotations.