Why you need WooCommerce boosting?
Small and medium fashion eCommerce stores have a limited amount of budget and resources to run global promotion campaigns. Meanwhile, they have to maintain the conversion rate as high as big ones to reach their business goals. In the year-ending season, small shop owners have to face strong competition from big brands, and not all of them have enough experience in website design or conversion optimization. If you are running your online fashion shop on WooCommerce, and wonder which strategies are the best for you, we have some sale WooCommerce boosting tips.
5 points on sale WooCommerce tips
So here is the most-wanted part of this article – sale WooCommerce tips from our research for our latest premium WooCommerce theme. But this is not the final number.
Paid marketing could be costly if not used wisely, so it’s better to start with zero budget via WordPress banner.
If you want to make banners for a particular campaign, you need to define the global concept for your campaign. It’s recommendable to use only one idea per campaign. The message must be clear and straight to the point. Otherwise, your banners will seem to be for different campaigns, and that’s not consistent.
If you make banners for specific products or just to boost sale for few products, then you can neglect the concept building step.
Then, you need to decide where to put the banners. Some shops usually use the main promo area on the homepage to put banners. The homepage is the first glance of almost all visitors to your fashion eCommerce store.
- • When deciding banners’ positions, don’t forget to check banner’s slot size for the best graphic display. You can use the inspect feature of Chrome to know the banner’s slot size.
- • Make sure there are not too many banners in an area. Otherwise, your visitors will lose concentration, and this can lead to a reduction in conversion.
Eyecatching WooCommerce Page:
An excellent WooCommerce page does convert better than your homepage or a filtered product list page. A sale page is like a rack. It is used to filtered target customers or the ones who are most willing to purchase our products.
The homepage is designed for multiple purposes. Filtered product list or product category is born for general shopping purpose. Unlike homepage and filtered product list, sale page removes all distractions (like promotion banners to other campaigns, product category navigation, blog posts, etc.) to focus on one primary goal: convert sales for the current campaign.
Customizable Size Guide:
Unless your fashion product items are free size, size guide (or size chart) is an essential element for a product detail page that converts. According to our research for a fashion eCommerce site, 88% real fashion stores using size guide in every product detail page. A size guide is undeniably must-have. It helps customers pick up their suitable item’s size. Therefore, they are more likely to purchase the item.
In sale WooCommerce plugin market, there are many plugins that can help you build and insert size guide into the product detail page. Some are free, some are not. You need to check your web development budget and decide whether the free or premium option is suitable for your fashion eCommerce site. Sometimes paying some extra bucks for a premium one can be a good investment
Checkout is usually the last and also the hardest step in the fashion eCommerce conversion flow. Customers can quickly change their mind and abandon the checkout step. According to a poll of 1,200 shoppers by WebCredible, there is 1 out of 10 people leave their shopping cart because the checkout wastes too much time.
One-page checkout makes tough decisions easier by simplifying the checkout fields. When comparing to multi-page checkout. The difference between this 2 check out styles is that it makes optimizing the checkout page easier.
ASOS is a great example of applying the simple one-page checkout. By removing all unnecessary elements (sticky top bar, menu, promo banners, etc.) this checkout focuses on completing the order. All steps are clearly included on this page, so customers know where they are in the checkout flow, and which field they are on.
Detailed product description:
Since customers can’t touch or try clothes before buying, a fashion product page with detailed information about those products is more useful for customers than a bunch of default ones with short texts.
In fashion, customers often look for the materials, color, sizing, and how it looks on a certain product. So it would be great if we can provide that information on the product detail page for them.
- • Don’t forget the size guide (unless this is a free-size product) on the product detail page. The size guide helps customers pick up the item’s style that is fitted with them. You can view a fashion product page with the size guide here.
- • Custom attributes are great if you have a variable product (product with many colors, sizes, or patterns). Here’s how top 3 popular variation styles appear on your fashion WooCommerce shop.
- • Proper product images are also critical.
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